Behind Adamthwaites
Wines By Fuchsia

So what does your business actually do?

We supply wine as well as services to everyone:

  1. B2B on & off-Trade

    (sells wine to Midlands-based businesses - restaurants, bars, pubs, shops etc. - recommend us and we’ll send you a thank you gift when a new business places their first order)

  2. B2C

    (also sells wine direct to customers via our website delivering tracked UK-wide, including bespoke wine subscriptions with tasting notes, gift cards & gift boxes)

  3. Host wine tastings events

    (for public, private & corporate events - we collaborate to boost our community e.g. we pair wines with cheeses from another award-winning local business The Cheese Locker)

  4. Hire our horsebox wine bar, or browse our Wedding/Events drinks packages, or ask for a personal/business Consultation

  5. We can also host wine education courses & vineyards tours

Our Story so far …

Our Founder and CEO Fuchsia is passionate about the world of wine and wants to make it more accessible and welcoming to everyone! We love wine, we love people and we love bringing them together.

It all began back in 2015, working across the industry in London & Europe with numerous independent shops, bars, Michelin Star restaurants, Masters of Wine & Sommeliers, gaining valuable industry experience and knowledge studying WSET (Wine & Spirit Education Trust) qualifications. Fuchsia has visited vineyards, wineries & winemakers all over the world, then in 2021 as the Pandemic was causing redundancies, she decided to start her own wine business, bringing all of her industry expertise home to the Midlands. So Adega Wine Cellar was born! Currently offering you over 100 different wines from 15 countries (Argentina, Australia, Austria, Bulgaria, Chile, England, France, Germany, India, Italy, New Zealand, Portugal, South Africa, Spain and USA) including vegan, vegetarian, organic, eco-friendly, mini to magnum sizes, no & low alcohol options. All delivered to your front door in plastic-free, biodegradable, sustainable packaging.

Since then we have been featured on BBC Radio several times in addition to being crowned Harper’s Wine & Spirit Leadership Champion in their 2022 Top 30 Under 30 List. We are also proud to hold a position on the MWSA Council (Midlands Wine & Spirit Association) affiliated with the WSTA (Wine & Spirit Trade Association) and supporting The Drinks Trust charity.

In 2024 we rebranded (as a nod to our grandparents) to Adamthwaites Wines By Fuchsia!

Our Company Vision

We've created our unique business model so that we can go above & beyond all of your wine-related needs, all in one place. By expanding the traditional wine business model that only had one area of expertise, we developed our multilingual and multifaceted company that has a bigger market reach to more customers.

We’re also proud to champion positive change in our industry, as we are 100% POC female-owned, and keen to collaborate with other small, local businesses to empower each other & support local communities. We also choose to work in a sustainable, innovative, inclusive and environmentally-friendly way as much as we can: we stock a range of ‘Eco-wines’, the inside of your wine box is biodegradable, the outside recyclable, the tape sustainable and we use a Green courier.

In the coming years, we aspire to build a Midlands-based wine empire, that controls its own warehouse, has its own fleet of electric delivery vans, and hires a team of local people who want to learn more about wine, share/spread this passion and join us in growing our company. In addition to founding the Midlands' first Women In Wine organisation to develop local talent and support a local network.

Our Company Values

We strive to embody the following values in every aspect of our business because we love good wine, we love good company & we love bringing them together!

  • Local & Welcoming (making wine approachable not intimidating)

  • Modern & Innovative (escaping the stereotype of wine being snobbish & boring)

  • Passionate about Quality (wines & services)

  • Inclusive, Diverse & Sustainable (for everyone & the planet, with a range wines & budgets)

  • Authentic & Activist (ally for all, championing positive change, we’re proud to be a POC female-owned business)